According to Oya Narin, President of the Turkish Tourism Investors’ Association (TTYD), investment into Turkey’s tourism industry will gain new momentum in 2025 as interest rates begin to fall.
Turkey fifth globally for tourist visits
Speaking at the East Mediterranean International Tourism and Travel Exhibition (EMITT) in Istanbul recently, Narin noted that despite not hosting any major international events, Turkey still had an excellent year in tourism in 2024.
Narin said: “The world tourism evolves to where big championships, like the Paris Olympics, are held. And despite Turkey not holding such a high-profile event last year, we ranked fifth in tourist visits and seventh in tourism revenues.”
A new wave of investments in 2025 and 2026
Narin highlighted that Turkey’s tourist arrivals are higher than ever and with new economic policies aimed at lowering inflation and interest rates, a new wave of tourism investment is expected in 2025 and 2026.
Narin said that Istanbul will continue its upward trend as a city of excellent opportunities to domestic as well as international investors – noting that the demand for Istanbul will never cease.
Chain brand trends in Antalya and the Aegean region
According to Narin, a new trend of brands and chains are looking to move into strategic areas of Turkey, including Antalya and the Aegean region. This will attract an increase of foreign investors to the region as investors seek to build facilities where brands are due to higher profitability. She said: “As both Turkish and foreign brands become more widespread, foreign investor interest will also increase.”
Narin finished by saying: “A new trend has started in the Antalya region in terms of branding, as we see a transformation from individual brands to chains, both hotels and brands, and we will see the same in the Aegean. If new areas could be allocated to these big hotels and chains, new investments could be unlocked.”
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