Forty-two million tourists are expected to visit by the end of the year, pushing tourism revenues up to $35 billion. That’s a six per cent increase on last year’s numbers (Turkey tourism revenue in 2013 amounted to $32.3 billion).
President of the Association of Turkish Travel Agencies Basaran Ulusoy claims that a changing perception of Turkey has contributed to the increase, as well as stanch any ill effects from the problems at the border.
“Turkey is not the same country as it was during the first Gulf crisis [in 1991]. People know that Turkey is a secure country,” he said.
Number crunchingJuly saw 5.2 million tourists visiting the country, an increase of 13.52 per cent on the same month in 2013. Between January and July the number of tourists reached 20.5 million, an increase of 6.8 per cent.
Comparatively, in 2000 there were just 10 million tourists.
There was a significant increase in the numbers of tourists coming from Iraq, Iran, Greece, Russia, Bulgaria and the UK.
How Turkey took the world stageClever marketing has ensured Turkey has become a strong worldwide brand, marketing its landmarks from the Aegean and the Mediterranean to the Black Sea. A subtle shift away from the traditional draw of sun, sea and sand has seen Turkey push itself forward as a destination for healthcare, culture, large conferences and events and even sports.
Yachting has had a lot of investment, and sailors are now heading to Turkey to traverse the huge coastline, exploring the islands and coves, visiting its 17 yacht harbours and utilising some of the best marinas in the world. Cruise lines are also increasingly visiting the country’s Aegean and Mediterranean ports.
Istanbul has capitalised on its cultural, historical and retail assets, drawing 32 per cent of the country’s visitors, slightly topping Antalya whose beaches and sunshine attract 31 per cent of visitors.
Turks get on boardHowever, it’s not just foreign tourists who are realising the value of Turkey. As the country’s middle class grows, more and more Turks are taking holidays - catching onto the Western concept of a holiday as a necessity, not a luxury. Last year 13 million Turks travelled, and of those, eight million went abroad. The government is aiming to have 35 million Turks holidaying within the country by 2023.
Built to 5-star standards, this deluxe villa is found in Mudanya area of Bursa and is situated within a large garden with swimming pool – all just ten minutes away from the seaside and close to the nearest shopping mall.
Fully completed and ready to move in, these designer villas are located in the elite and highly sought after area of Buyukcekmece in Istanbul, just minutes away from the Lake in a peaceful area surrounded by greenery and nature.
Right at the seafront with access to a private beach measuring 20,000m2, these luxury designer apartments are found in Kadikalesi and are suitable for year round living within one of the most sought after developments in Bodrum.
Located in the new international financial centre of Istanbul, these Atasehir properties are available from one – three bedrooms for sale and come highly recommended for viewing for those looking to invest in Turkey.