As the global real estate market evolves, Turkey evolves with it. In 2025, technology is becoming an integral part of everyday life as awareness around climate change increases. Property buyers and investors around the world are actively seeking homes that are not only practical but smart and sustainable.
In Turkey, a significant shift is underway. International and local demand is growing towards eco-friendly, energy-efficient, and future-ready properties – and developers are building. Turkey is strategically positioning itself as a prime destination for sustainable investment.
The Rise of the Eco-Conscious Buyer
Modern buyers in 2025, particularly those from Europe, the Gulf States, and North America are placing a large emphasis on sustainable homes. Turkish real estate is no longer a place to just be comfortable or well-located, it is a place that reflects values of energy efficiency, health, and environmental impact. Several factors are driving this change:
1. Climate responsibility: An opportunity for buyers to reduce carbon footprint.
2. Energy costs: Efficient homes provide reduced energy prices in the long-term.
3. Lifestyle alignment: Buyers want properties that support health as well as comfort.
4. Investment foresight: Eco-certified properties appreciate faster and sell higher.
What Makes a 'Smart and Green' Home in Turkey?
In progressive and modern cities in Turkey, including Istanbul, Antalya, Bodrum, and Izmir, new residential projects and complexes are being purposely designed with environmentally friendly living in mind. These developments often offer:
- Solar panels or renewable energy systems: Buildings with rooftop solar panels or solar integration.
- Smart heating and cooling systems: IoT-enabled HVAC systems optimising temperatures based on usage.
- Automated lighting: Programmable lighting and motion sensors designed to conserve energy at home.
- Greywater recycling or rainwater harvesting: Reducing water waste by recycling water from irrigation or toilet flushing.
- High-grade insulation and triple glazed windows: Keep heat inside during the winter and cool interiors during the summer.
- Electric vehicle (EV) charging: As EV vehicles become more common, communal charging stations are available.
- Eco-conscious construction materials: Locally sourced sustainable materials to reduce the impact of construction.
Cameron Deggin, CEO of Property Turkey, says: “Five years ago, these features in homes were luxuries. In today’s market, they are becoming expectations, especially for international buyers and investors.”
The Turkish Smart Home Advantage
Smart properties in Turkey offer substantial advantages for local buyers as well as international investors who might want to manage their homes or rental units from abroad. The key benefits for owners include the following:
1. Remote property management: Control lighting, room temperature, unlock doors for guests – all from a smartphone.
2. Airbnb and short-let efficiency: Allowing investors to seamlessly check-in guests for higher satisfaction from renters.
3. Energy efficiency: The use of Smart technology allows for monitoring energy, consumption, and identifying waste areas.
4. Improved security: Video intercom and doorbells, motion sensors, and automatic locks provide security and alerts.
5. Maintenance tracking: Systems that detect malfunctions, appliance problems, leaks, and temperature irregularities.
Popular Eco-Conscious Projects in Turkey
There are several revolutionary eco-friendly projects already in Turkey. These developments are setting the standard in sustainable real estate in the country and include the following:
Vadistanbul Smart Residences (Istanbul): Offering full smart-home automation along with BREEAM-certified eco-construction. A mobile app allows for management of lighting, heating, and waste.
Antalya Eco Villages: Off-grid communities designed to be self-sufficient. These properties are constructed with solar, composting toilets, and stone. They are increasingly popular amongst retirees from Europe.
Izmir's Sustainable Seaside Residences: Enjoy beachfront living in Izmir with communal gardens, smart waste disposal, and solar energy. These properties are suitable for family living and digital nomads in Turkey.
Bodrum Smart Coastal Homes: New villas in Bodrum are being built with rainwater harvesting, private EV charging stations, and eco-friendly cooling systems. Resale prices are high due to demand from international buyers.
Deggin says: “These projects are more than just stylish or modern. They represent a turning point in how homes are designed, marketed, and lived in – they are the future of Turkey. Investors who act now will benefit from long-term relevance and increased desirability.”
Government Incentives and Support
The Turkish government is actively encouraging green development and building. New policies are emerging to stimulate sustainable construction, reduce national emissions, and meet climate commitments. These include the following:
Tax deductions and credits: Developers can qualify for reduced VAT and tax breaks if building to certified eco-standards.
Favourable zoning laws: Local municipalities are more likely to grant permits or development rights to those building eco-certified projects.
Green Building Certification (ÇEDBİK): Modelled after LEED and BREEAM and gaining high credibility in international markets.
Investment support: Buildings that are certified can qualify for better loan terms from Turkish banks and institutions.
Stronger Resale and Rental Performance
It has been proven that green and smart properties often perform higher when it comes to the resale market or rental market. Tenants in urban cities including Istanbul and Ankara are willing to pay a premium for smart technology and reduced monthly expenses.
In coastal towns and resorts including Bodrum, Fethiye, and Antalya, tenants are increasingly drawn to properties that reflect modern values. Airbnb listings with green amenities and facilities tend to have stronger reviews and rent at higher prices.
Appealing to wider lifestyle buyers seeking sustainable living, as well as international investors seeking higher returns, eco-conscious properties are easier to sell and often retain their market value during economic slowdowns.
Cameron Deggin’s Advice to Investors
Deggin finishes by saying: “If you’re investing with a five to ten-year view, sustainability isn’t optional, it is highly strategic. Choose developments that are building for tomorrow. It’s good for your international portfolio, your tenants, and the planet.”
Top recommendations for international investors:
1. Prioritise projects with verified eco-certifications.
2. Look for homes with scalable smart technology.
3. Buy in municipalities that support sustainable planning.
4. Understand long-term savings in energy and maintenance.
Discover Forward-Thinking Homes in Turkey
If you are interested in buying a sustainable, smart home in Turkey, our friendly advisors are happy to guide you towards the country’s most forward-thinking projects. Align your vision with the global future, contact us for more information – we are happy to answer all of your questions and assist you further with a personalised consultation.
Frequently Asked Questions (FAQ)
What is a smart home in Turkey?
A smart home in Turkey is a property that is integrated with technology, often including smart heating, cooling, lighting, and security.
What benefits of owning an eco-friendly property?
Eco-friendly properties are growing in popularity. Benefits include: reduced energy bills, lower carbon footprint, and higher resale prices.
Are there government incentives for sustainable property?
Yes. The government offers tax deductions, zoning permissions, and access to Green Building Certification (ÇEDBİK) benefits.
Can foreign buyers invest in green homes in Turkey?
Yes. Eco-certified and smart homes are available for international buyers in all major cities in Turkey and coastal regions.
Where are the best cities for sustainable real estate?
Istanbul, Antalya, Izmir, and Bodrum are the best cities in Turkey to invest in innovative projects and green developments.
Do smart homes have better rental performance?
The data says yes. Properties that have smart technology implemented tend to command higher rental prices and demand.
How do I verify if a property is eco-friendly or certified?
You can check building certifications including: BREEAM, LEED, or ÇEDBİK. We are happy to verify these details on your behalf.
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