Wellness and longevity are reshaping the global hospitality market. In Turkey’s Aegean, a unique opportunity for investment is emerging: a resort that breathes with the seasons – a beach hotel during the summer, and a longevity centre during the winter. Statistics show that this could turn a four-to-five-month tourism window into a twelve-month flourishing year-round business.
The Hotel and Longevity Appeal – Why Invest?
Wellness and longevity tourism spend has outpaced general travel and tourism for years. Data shows that up to 90% of affluent travellers now integrate wellness when planning trips and are willing to spend $5,000 USD to $10,000 USD per stay – seeking real results, such as better sleep, metabolic health, weight optimisation, and stress resilience.
Bodrum is home to several iconic luxury beach hotels and a globally recognised wellness resort. Yet, a business model that intentionally splits its operating year – six months as a private beach hotel and six months as a full‑scale longevity centre – would be among the very first of its kind in Europe and Turkey.
Why in Bodrum and Why Now
Turkey’s travel and tourism sector: Turkey’s tourism sector reached record highs in 2024 and is expected to set new records in 2025. Tourism currently contributes around 12% of total Turkish GDP and employs 3.3 million people countrywide.
Global wellness travel is fast‑growing: Data from The Global Wellness Institute show that wellness tourism increased by 30% from 2022 to 2023. The international wellness market is currently on track to reach $1.4 trillion USD by 2027.
Bodrum’s air, sea, and infrastructure: Milas‑Bodrum Airport welcomed 4.1 million passengers in 2023 and 4.3 million passengers in 2024. Currently, 58 airlines fly to Bodrum on 88 direct routes – ideal for accessibility from international destinations.
Muğla is an environmental leader: Turkey currently ranks 3rd in the world for total number of Blue Flag beaches. Muğla offers 110 Blue Flag beaches itself and 10 Blue Flag Marinas – aligning with the needs of a nature-immersed resort.
Luxury and yachting ecosystem: Yalıkavak Marina in Bodrum has space for 620 yachts to be berthed, including boats up to 140 metres in length. The Marina is consistently listed when ranking the world’s best superyacht Marinas.
Turkish real estate market momentum: 2025 property data shows that Turkish buyers are active in the market once again. In Antalya and Bodrum Peninsula, resale share increased from 38% in 2023 to 60% in 2025.
Site Criteria — Where the Vision Works Best
Locations to target: Top locations to target include northern coves between Türkbükü – Hebil – Demirbükü, areas close to Paradise Bay, and selected parts of Torba. These offer the ideal blend of privacy, yacht-friendly accessibility, and topography.
Land take: For 150 to 200 keys at ultra-luxury levels, a minimum of 8 to 15 hectares of Turkish land would be required. The resort would include vast gardens, treatment rooms, thermal suites, diagnostic labs, and recovery labs.
Coastal law compliance: Turkey’s Coastal Law (No. 3621/3830) protects its shoreline with requirements for public accessibility and a 50-metre no-build zone. Smart planning and design can embrace this – creating areas for recreational and public use.
Foreign ownership and legal: Foreigners are allowed to purchase up to 30 hectares of land in Turkey, and a maximum of 10% of total land within any one district. This is subject to military clearance and zoning suitability. Our legal team simplifies this.
The Concept: Organic, Sensual, Healing by Design
Hotel size: A resort with 150 to 200 keys – including a mix of rooms, suites, and a small range of private villa-style options with private wellness pools.
Mood and materials: Low‑rise design, biophilic architecture, local stone, shaded courtyards, native plants, dune‑friendly pathways to preserve a barefoot, sensual rhythm.
Food and farm: An on-site organic garden, Mediterranean-led kitchen including: well-sourced fish, local olive oils, and heritage grains. Zero single-use plastics and water management.
Access by sea and air: A private pier for yachts and day‑berthing, along with optional seaplane pontoon for arrivals, which operate in the Aegean on a private charter basis.
Operating Model: Two Seasons, One Brand Promise
Summer (May to October): Operate as an exclusive beach hotel in Turkey, offering privacy, beach club access, sea-based activities, and gastronomy. Easier summer wellness activities can also be offered, including sleep coaching, recovery tech, and movement classes. The average guest stay would typically range from 5-7 nights.
Winter (November to April): Operate as a Longevity and Preventive-Health Centre. The cooler air and climate make fasting, metabolic resets, and deep recovery safer and more comfortable. Average guest stays increase to 7-21 nights. Winter revenue is driven by longer stays and additional spend per person on clinical diagnostics, IV therapies, and recovery tech.
Why this seasonal split works: This split plays to Bodrum’s climate. The Aegean’s summer heat is ideal for beach leisure but not for fasting or deep treatments. The tranquil Turkish winter is perfect for metabolic and restorative work, while also having less tourists – providing the peace that guests need for stress de-escalation. Simply, it taps into two different demand curves: leisure in summer, wellness in winter – lifting annual occupancy towards 80%.
How to Structure? Real Estate Investment Fund
A structured investment ensures tax efficiency and governance. Real Estate Investment Funds (REIFs) offer an effective framework for large-scale hospitality and resort projects in Turkey. A REIF is a regulated structure established and managed by a licensed portfolio management company. It provides transparency and a recognised framework under Turkish Capital Markets Board regulations.
Why Use a REIF for a Beach Hotel and Longevity Centre?
- Tax efficiency: Fund-level corporate tax exemption applicable.
- Credibility: High investor confidence with regulated governance.
- Flexibility: Allows local and foreign investors to participate.
- Liquidity: Easier exit compared to direct asset ownership.
Property Turkey’s Advantage: Property Turkey has access to REIFs within its ecosystem. Our team works with licensed fund managers to safely set up or integrate your resort project into a REIF. This would ensure that your investment is aligned with best regulatory, fiscal, and operational practices.
Work with Experts – Contact Us Today
Constructing Turkey’s first Beach Hotel and Longevity Centre is an exciting project that demands expertise in zoning, legal compliance, design, and operations. Our team at Property Turkey offers end-to-end support for investors, including:
1 - Feasibility and market analysis: Including demand studies, competitor analysis, and revenue demonstrating.
2 - Land and legal checks: Including zoning confirmation, Title Deed verification, military clearance, and environmental clearance.
3 - Design and planning: Including developing the concept to be sustainable and designing of the wellness programme.
4 - Project approvals: Including dealing with local Turkish authorities to secure relevant planning and tourism permits.
5 - Investment structuring: Including complete assistance and setting up Turkish REIF and efficient investment models.
With more than 20 years of experience in the Turkish real estate market, our multilingual team have advised and assisted thousands of clients – purchasing luxury homes, branded residences, hotels, and resorts across Turkey’s coastal regions. For more information about this unique opportunity, call or contact us today for tailored guidance.
Frequently Asked Questions (FAQs)
Q: How does Bodrum compare to other global wellness destinations?
A: Bodrum offers a Mediterranean climate, airport, and marina accessibility. Competitive costs compared to Europe or the Middle East make it an ideal destination.
Q: How much land is needed for a longevity centre in Turkey?
A: Depending on the desired key count and topography, our experts suggest that a land plot of 8 to 15 hectares would be needed in Turkey.
Q: Is summer in Turkey too hot for wellness treatments?
A: Deep treatments including fasting and intensive therapies are best kept for the cooler months of the year. Wellness treatments during the summer focus on sleep, recovery, and mobility.
Q: What is the average spend per wellness resort guest?
A: International data shows that affluent wellness resorts guests are willing to spend between $5,000 USD to $10,000 USD per stay.
Q: Will yacht access be useful in winter for a wellness resort?
A: Yes. Yacht accessibility makes it easier for guests to arrive during the shoulder-season or for the resort to hold private events.
Q: Can clinical services be run inside a hotel?
A: Yes. However, they would need to be provided via a licensed clinical unit for compliance and insurance reasons.
Q: Can the resort attract local and international markets?
A: Yes. Turkey welcomes tourists and travellers from all over the world, including affluent Turks, European, Middle Eastern, and guests from the United States.
Q: What are the risks of investing in coastal property in Turkey?
A: Main risks include compliance with Coastal Law, zoning restrictions, and ensuring correct environmental approvals. Our lawyers are available to mitigate these on your behalf.
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